“54% of associations report their membership has either decreased or not grown at all with the primary reason being that members don’t feel engaged.”
Marketing General Incorporated - 2019 Membership Marketing Benchmarking Report
Similar to most associations, the reappearing sentiment shared by WACE members was how disconnected they felt when it came to the information they received. Either it was spread across too many outlets (emails, newsletters, social media, etc.) and cumbersome to navigate, or it felt like the number of threads they received came across as spam.
The WACE board had a simple but impactful idea come up as they evaluated their past conferences and respective success:
The easiest place to aggregate information in one accessible central location is a mobile app. The next move was to find an app provider that was user-friendly and affordable. They did their due diligence and explored 6 different providers before partnering with Eventus.io.
Streamlined Event Programming
An event mobile app is an effective channel for the streamlined delivery of engaging communications. By adopting a single mobile solution for their annual events, WACE conference coordinators were able to focus on driving attendance and engagement, rather than wasting paper and ink.
An active and engaged audience translates into higher quality attendance, better feedback, and a stronger connection with your association. Their event app was able to regularly deliver new and targeted updates in real-time, empowering the conference organizers with instant access to their entire delegation ensuring attendees are kept up to date with the latest information and resources available.
A list of the features from WACE’s conference app: