Lack of Candidate Flow
Like many other companies, BJ’s had trouble keeping all of their frontline roles fully staffed due to the ongoing labor shortage. The problem was especially bad at locations servicing small suburbs and resort towns where a small population made it difficult to source large numbers of candidates.
BJ’s had a club at Portsmouth, New Hampshire which was a resort town. This club urgently needed additional staff, but BJ’s found it difficult to source candidates. Prior to using Eventus.io, BJ’s sourced most of their candidates from job boards like Indeed and ZipRecruiter; however, at Portsmouth they simply weren’t receiving any applicants.
To make the problem worse, BJ’s direct competitors Whole Foods and Wal-Mart had locations nearby and were bidding on the same talent with very competitive wages.
Sourcing Candidates Outside of Job Boards
Given how small the population at Portsmouth is, the reality was that BJ’s needed to find talent that wasn’t active on Indeed. Social media gave them this opportunity since most people engage with it at least one to two hours a day whereas the number of people actively engaging job boards is much smaller.
BJ’s partnered with Eventus.io to expand the exposure of their job opportunities onto channels like Instagram, Facebook, and TikTok. Specifically, Bj’s used Eventus.io to launch AI driven programmatic ads on social media.
These programmatic ads used data to intelligently target suitable candidates that had the best fit for BJ’s as opposed to using a “Post and Pray” approach on job boards. To illustrate, for their frontline roles BJ’s targeted candidates within the Portsmouth area that had qualifications such as retail experience, a valid driver’s license, and open availability.