Setting the Scene

To say that it's a strange time would be an understatement. Businesses, restaurants, even public parks are closed all over the world due to quarantine measures.

It’s now been two months since the emergence of COVID-19 and #stayathome.

While some cities are beginning to re-open at partial capacity, many acknowledge that there will be a “new normal”, where some things are different than the way things used to be.

"Virtual" Events

One change that is very likely to stay is the rise of "virtual" events.

Large gatherings of people have been deemed unsafe, and many events like music festivals, concerts, and sporting games have been cancelled.

That said, some events are important to not cancel. For example, career fairs are critical events that help students connect with potential employers to find jobs. In a damaged economic climate, career fairs are arguably more important than ever.

Instead of cancelling career fairs outright, some universities have opted to running a “virtual” event instead. At the heart of it, a virtual career fair is simply running the same event with technology, without requiring attendees to actually congregate.

Virtual Career Fairs

So what exactly is a virtual career fair? It's pretty simple if you think about it. What’s the purpose of a regular career fair, and how can we make the same things happen with technology?

With that in mind, we lay out some basic ideas for a virtual career fair below.

Virtual Employers Lists and Booking

Just like a regular career fair, a virtual career fair should make it easy for students to browse which employers they’re interested in talking to. A virtual career fair should give students the ability to:

  1. Browse employers relevant to their major, graduation year, GPA
  2. Book sessions for a call based on employer’s availability

Pre-Event Programming

Much like a regular event, you’ll need some type of programming for your virtual event. Programming helps:

  1. Convey critical information about the event, like dates, times, expectations
  2. Serve as an “official” resource that conveys the weight of the event more than a simple email

Resume Uploading

A proper virtual career fair platform should make things as easy as possible for employers as well. In a regular career fair, students hand their resume to employers they meet. In a virtual career fair:

  1. Students should be able to upload their resume when booking interview slots with employers
  2. Employers should be able to easily browse resumes of any students that book a slot with them in an easy to use screen

Other Things

There are several other things that make a virtual career fair platform useful:

  • A Post Event Survey: That you can send to both students and employers, to gauge how useful the event was and get concrete ideas on how to iterate your next event.
  • Automatic Interview Reminders: Automatic interview reminders for students and employers, much like Outlook to ensure neither party misses their call and has a bad experience.
  • Analytics: Some example statistics you might be interested in:
    • Which employers were viewed the most
    • Which pages in your programming were the most useful
    • Which students have gone through the programming

Summary

In summary, your virtual career fair should resemble a real career fair as much as possible, without requiring students to congregate. Students need to be able to connect with their desired employers, and employers should build up a list of fitting candidates.

Obviously, part of our reason for writing this blog post is because we provide a virtual career fair solution ourselves. At Eventus, our solution does all of the above and much more. If you’re interested, you might want to Request a Demo at this link right here.

Originally published May 10 2020